Our history

My name is Alexa and I was born in a very humble corner of Argentina, where deprivation was part of the landscape but not of the soul.

When I was 5, I had a vision of a place I'd never seen before: hot, futuristic, and opulent. At the time, I was surrounded only by marginalized people, but for some reason, the place felt familiar.

I started from scratch, the youngest of ten siblings in a broken family, with no support and no clear path. Like everyone else, I had two options: settle for what "I got" and end up where I started, or escape with faith and hope for a better future.

It wasn't easy, but God was my beacon in every uncertain step.

At 16, I ran away from home with a backpack and tears streaming down my face. Two years later, I decided to study psychology. After several specializations and years of growing in my profession, I began traveling the world.

I discovered and enjoyed the dawn of the countries that welcomed me until after 12 countries... I arrived in Dubai.

That's when I fully connected with that vision I had as a child: It's here!

I explored it, completely excited, and walking barefoot on the sand of its magical desert, it happened again. It was another message I hadn't heard before, clear and concise: ZAHARAÏ.

I asked the guides and understood everything...

Zaharaï means "she who blooms" or "she who shines." Dubai is the great city that emerged from an arid desert, and I felt that this was closely linked to my story and that of many other women.

It's a clear symbol of creation, transformation, and faith in vision, and Zaharaï is exactly that: blossoming. Becoming something new from what we are, without abandoning our origins.

For this and much more, Zaharaï is for you.

For you, woman.

To remind you that you are powerful, even when you forget it.

To invite you to stop the world for a few minutes each day… and return to yourself.

Because true external change… begins from within.

Because what is guided by the soul has the power to transform everything.

Alexa.